STORIES CHALLENGE OUR MINDSET
Stories CREATE EMPATHY
Stories build businessES
Let’s Start with “Why”
Michelle Loufman (it’s pronounced Loff’ men) is a writer, photographer, and brand strategy pro with a mission to create relational understanding and global impact through powerful storytelling.
When we see or hear a story, we see ourselves reflected it it. As a result, we feel compelled to empathy and action.
I CREATE MULTIMEDIA stories TO SERVE TWO PURPOSES:
#1 Help businesses easily attract and transform the lives of their customers.
#2 Help humans build empathy and resilience, and understand their lives in greater depth.
Storytelling Services
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BRAND STORYTELLING
Use the power of storytelling in your marketing to increase brand awareness, social impact and sales/donations.
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PHOTOGRAPHY
Editorial, event, and documentary photography. Portrait photography for professionals.
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WRITING
A space for human interest stories, books in progress, and my personal stories of resilience.
ABOUT MICHELLE
My love of all forms of storytelling began with a Hallmark diary, a birthday gift bestowed to me on a warm summer day in Michigan. I remember its colorful cover and lined pink pages.
I chose what I believed to be the right career in traditional marketing roles, but something felt off. I dreamt of starting my own business and embracing new forms of creative expression.
Just six months after I started my LLC, my dreams were brought to a screeching halt in a cold hospital room. An emergency blood transfusion turned into a lengthy and painful battle with chronic illness.
I nearly gave up. I didn’t want to live.
I channeled my pain through the power of story.
I overcame.
I use stories and personal experiences to relate and help others do the same.
STORIES ARE IN MY D.N.A.
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Stories fall flat because they aren’t emotive.
As a highly sensitive person (HSP), I’m is genetically wired to sense and feel on a deeper wavelength. I tunes in to what’s being unsaid as much as what’s being said to find the true story (the true essence) of what’s around me.
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From business owners to moms, from the elderly woman running her hacienda in Peru to the underrepresented voices that need to be heard, we love and want to connect them all.
I believe community and connection are deeply woven into our fabric. In a volatile world, stories a good reminder of our humanity, our frailty. Hearing the stories of others makes us feel less alone and builds resilience.
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Most writers and photographers are skilled at their craft but struggle to understand end business goals. Because I’m hired by large organizations, I have to think about each project as more than the one thing I produce.
I bring 20+ years of marketing strategy and communications experience and 10 years of photography experience to the table. My goal is to understand how best to support yours.
