CREATING GLOBAL IMPACT THROUGH EMOTIVE STORYTELLING

Stories CREATE EMPATHY

Stories build businessES

Let’s Start with “Why”

Michelle Loufman (it’s pronounced Loff’ men) is a writer, photographer, and brand strategy pro with a mission to create relational understanding and global impact through powerful storytelling.

When we see or hear a story, we see ourselves reflected it it. As a result, we feel compelled to empathy and action.

I CREATE MULTIMEDIA stories TO SERVE TWO PURPOSES:

#1 Help businesses easily attract and transform the lives of their customers.

#2 Help humans build empathy and resilience, and understand their lives in greater depth.

Storytelling Services

  • BRAND STRATEGY & BRAND STORYTELLING

    Use the power of storytelling in your marketing to increase brand awareness, social impact and sales/donations.

    For Businesses

  • PHOTOGRAPHY

    Hire Michelle for event photography, documentary projects, and professional business portraits (headshots).

    View the Work

A FEW STATISTICS

700+ photo shoots

35 businesses launched WITH BRAND STORIES & PHOTOGRAPHY

More than 1M photos captured

287 STORIES LISTENED TO, LOVED, AND SHARED

Use a journal to start writing the story of your business to convert more prospects.

a better WORK experience

  • Stories of all shapes and sizes fall flat because they aren’t emotive.

    As a highly sensitive person (HSP), I’m is genetically wired to sense and feel on a deeper wavelength.

    I tune in to what’s being unsaid as much as what’s being said to find the true story (the true essence) of your story.

  • Community and connection are deeply woven into our fabric, and they’re vital for our emotional and mental survival.

    By creating genuine connection with clients, my team and I develop a deeper level of trust and understanding, essential for authentic photography and storytelling.

    Natural conversations, shared emotions, and genuine moments uncover unique details and nuances of each person’s story, leading to more compelling visuals and narratives that truly resonate. This connection transforms a session into a collaborative experience, resulting in meaningful, impactful work.

  • Most writers and photographers are skilled at their craft but struggle to manage a business or focus on your end goals.

    I bring 20+ years of marketing strategy and communications skills with national brand experience, and 10 years of photography acumen to the table. My goal is to understand how best to support your goals and deliver excellence through a seamless process.

ABOUT MICHELLE

My love for storytelling began with a Hallmark diary, a birthday gift on a warm summer day in Michigan. Its colorful cover and pink pages sparked my imagination.

Despite my desire to become a journalist, I pursued a practical career in marketing, but something felt off. I longed to start my own business and explore creative expression.

Six months into my LLC, my dreams paused in a cold hospital room. A blood transfusion led to a painful battle with chronic illness.

I nearly gave up. But through storytelling, I found healing and purpose.

Now, I use stories to connect and help others overcome their struggles.

Contact MICHELLE