Frances DiBello, a business consultant specializing in IT and business strategy, standing confidently by a beautifully set dining table, symbolizing her approachable yet professional demeanor.

In the world of business consulting, it’s not enough to just know your stuff—you need to show it. Clients, especially in industries like hospitality, private equity and manufacturing, want more than just expertise; they want to trust the person guiding their business. They need a story, a presence, and a connection.

That’s where a strong personal brand comes into play.

Frances “Franny” DiBello, a consultant specializing in IT and business strategy, knows this all too well. Recently, she teamed up with ViaNarrativa to develop her brand story and enhance it with professional headshots that showcase her expertise, professionalism, and approachable nature.

The experience showed just how powerful visual storytelling can be for professionals like Franny—and why it’s something every consultant should consider.

Frances DiBello, a consultant with expertise in manufacturing and private equity, seated on stairs in a relaxed pose, showcasing confidence and authenticity.

Why Personal Branding Matters for Business Consultants

Let’s face it: first impressions matter, and they happen fast. For consultants like Franny, whose clients include top-level executives and decision-makers, those first few moments are crucial. A professional portrait is often the first step in building that trust—it tells potential clients, “You’re in capable hands.”

More than just attractive images, Franny’s portraits reflect her confidence and calm—qualities her high-pressure clients value. By combining personal branding with strategic visual storytelling, she communicates her expertise while connecting on a personal level.

2. Making a Digital Impression That Sticks

We all know that most first impressions these days happen online. Whether it’s LinkedIn, a professional website, or even a conference bio, having a polished, authentic photo can make all the difference. It’s not just about looking professional—it’s about aligning how you’re seen with who you are.

Franny’s portraits became a natural extension of her brand, helping tell the story of her expertise in IT and business strategy while inviting clients to connect on a personal level. The effectiveness of personal brand photography lies in its ability to strengthen this alignment.

Frances DiBello, business consultant, smiling at the camera while working at her laptop in a bright kitchen, illustrating her strategic yet approachable work style.

3. Standing Out in a Competitive Field

In consulting, the competition is fierce. You’re not just competing on skills; you’re competing on connection. A standout personal brand, complete with compelling visuals, can help you rise above the noise.

Frances DiBello, IT and business strategist, seated at a tastefully set table with wine bottles, embodying a blend of elegance, warmth, and professionalism.

Franny’s portraits didn’t just capture her—they captured what makes her unique. They highlight her approachable yet strategic mindset, something that sets her apart in the world of manufacturing and private equity consulting. The role of photography in standing out becomes even clearer when you consider how it shapes perceptions of your brand.

4. enhancing Photos with words that convert customers

People connect with stories—not resumes. Visual storytelling bridges the gap between showcasing expertise and building trust.

But the right words, when used strategically tie it all together.

Through our ViaNarrativa brand storytelling services, we helped Franny articulate her core marketing message (her elevator pitch) and humanize what she’s selling with a personal story that drove her to start her business.

By pairing these visuals with thoughtful storytelling, she demonstrated her professionalism and ability to connect with clients on a deeper level.

Frances DiBello, business consultant, leaning casually at a modern kitchen counter with her laptop, reflecting her strategic mindset and approachable style in professional branding.

5. Boosting Your Brand With a Strategy That Works

Whether you’re meeting new clients, presenting at a conference, or revamping your LinkedIn profile, your personal brand matters. Good visuals and persuasive words can amplify your presence and create opportunities.

For consultants like Franny, investing in branding is about more than appearances; it’s about creating meaningful connections. The benefits of combining personal branding with strategic brand storytelling services are evident in her success.

Frances DiBello, expert in IT and business strategy for manufacturing and private equity, standing confidently on a staircase in a sleek black outfit, reflecting professionalism and poise.

Why Storytelling Matters

At the end of the day, it’s about more than just a great photo. It’s about creating an image—literally and figuratively—that reflects your value and helps clients see the impact you can make.

For consultants like Franny, this kind of storytelling is transformative. It’s not just about being seen—it’s about being remembered. Personal branding doesn’t stop with photography; resources like Harvard Business Review’s approach to building your personal brand show how all the pieces come together to shape your success.

Want to craft your strategic edge?

Ready to amplify your personal brand and connect with clients in a meaningful way? Let’s start crafting your story. Together, we’ll create visuals that reflect your expertise, authenticity, and the unique value you bring to your clients.

How Business Consultants Benefit from Exceptional Brand Storytelling

Why Personal Branding Matters for Business Consultants