Your Cleveland Insider for Unforgettable Events: Sally Pekarek of North Coast Collective
When it comes to creating one-of-a-kind experiences in Cleveland, no one does it quite like Sally Pekarek. As the founder of North Coast Collective, a destination management company with a deep love for the city, Sally is on a mission to help groups and organizations experience Cleveland like never before.
Hint: Think beyond the standard tourist stops and hotel ballrooms.
So, What Is North Coast Collective?
North Coast Collective is your all-access pass to Cleveland’s most memorable moments. Whether you’re planning a business conference, retreat, or incentive trip, Sally and her team are the behind-the-scenes magic makers who curate private dinners, customized group activities, and unexpected local gems you’d never find on your own.
“We’re like a general contractor for unforgettable experiences,” Sally explains.
“When people come into Cleveland for the first time and they don’t know the city, we’re here to make sure their experience is anything but ordinary.”
From smooth logistics to creative event design, North Coast Collective is the trusted partner for corporate travelers, association groups, and destination planners who want more than just a “nice event.” They want a Cleveland moment.
Meet Sally: Connector. Creator. Cleveland Cheerleader.
Sally doesn’t just plan events. She builds relationships. And her warmth is magnetic.
“I think connecting with people is my superpower,” she says. “I’ve been lucky to form incredible relationships over the years, some of which have turned into lasting friendships.”
With 20+ years in the hospitality industry, Sally has seen it all, and through it all, she’s remained grounded in her belief that experiences matter. And how people feel matters even more.
Real Talk: The Entrepreneur Rollercoaster
Like most business owners, Sally has had her fair share of obstacles. But rather than letting fear or burnout slow her down, she’s used those moments to grow stronger.
“You have to want it more than you’re afraid of it,” she says. “Entrepreneurship can be lonely at times, but I’ve learned that I’m much more resilient than I ever thought.”
Advice to Fellow Entrepreneurs
We asked Sally to share some real-world wisdom for anyone walking the business-building path, and her advice is both heartfelt and refreshing:
“The only way out is through.”
“Be yourself. No one is drawn to fake or stuffy.”
“Trust the timing — it’s always working in your favor.”
And when it comes to showing up professionally?
“Invest in your brand,” she says. “Good photography elevates everything, and it tells people you care about the details.”
📷 Ready to elevate your brand’s visual story? Explore our small business photography packages here →
Visioning for Business: What’s Next?
Sally’s vision goes far beyond logistics and timelines. She’s committed to supporting local businesses, growing her team, and building a reputation for Cleveland as a can’t-miss destination for corporate events.
“This work truly lights me up,” she says. “There’s nothing better than helping someone experience Cleveland in a way that’s meaningful and memorable.”
Stay Connected with North Coast Collective
📍 Website: https://northcoast-collective.com
📸 Instagram: @northcoast_collective
💼 LinkedIn: https://www.linkedin.com/company/north-coast-collective/
