STORY-DRIVEN PHOTOGRAPHY FOR PEOPLE AND BUSINESSES
Michelle Loufman (it’s pronounced Loff’ men) is a writer, photographer, and brand storyteller.
Her mission to foster deeper relationships and build global impact through powerful visual and written storytelling.

THE MISSION:
#1 Help businesses easily attract and transform the lives of their customers.
#2 Help humans build empathy and resilience, and a willingness to change from the inside out.
Who We Serve
Mid-Size and Large Service-Based Companies
Established Authors and Creators
Nonprofits
Consultants and Coaches
High-Profile and Celebrity Events
Story Lovers
Storytelling Services
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BRAND STRATEGY & STORYTELLING
Use the power of storytelling in your marketing to increase brand awareness, social impact and sales/donations.
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PHOTOGRAPHY
Hire Michelle for event photography, documentary projects, and professional business portraits (headshots).

A FEW STATISTICS
700+ photo SHoots
35 businesses launched with compelling images
3 smiling Celebrities
2M+ photos Taken
358+ STORIES LISTENED TO, LOVED, AND SHARED
a better PHOTOGRAPHY experience
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Community and connection are deeply woven into our fabric, and they’re vital for our emotional and mental survival.
By creating genuine connection with clients, my team and I develop a deeper level of trust and understanding, essential for authentic photography and storytelling.
Natural conversations, shared emotions, and genuine moments uncover unique details and nuances of each person’s story, leading to more compelling visuals and narratives that truly resonate. This connection transforms a session into a collaborative experience, resulting in meaningful, impactful work.
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Most writers and photographers are skilled at their craft but struggle to manage a business or focus on your end goals.
I bring 20+ years of marketing strategy and communications skills with national brand experience, and 10 years of photography acumen to the table. My goal is to understand how best to support your goals and deliver excellence through a seamless process.
ABOUT MICHELLE
My love for storytelling began with a Hallmark diary and a small, pink point-and-shoot camera.
Six months into leaving a stable career and starting my dream business, everything stopped in a cold hospital room. A blood transfusion led to a painful battle with chronic illness and I found myself drowning in medical bills and depression.
I nearly gave up. But through storytelling, I found healing and purpose.
Now, I use visual and written stories to connect and help others overcome their struggles.
LET’S TALK.
Ready to Bring Your Story to Life?
We’re ready to capture it.