• Vietnam War veteran and published author holds an American Flag in honor of his service

    COMPELLING PORTRAITS

  • Former Cleveland Guardians Pitcher CC Sabathia laughs during his induction ceremony

    PROFESSIONAL EVENT PHOTOGRAPHY

  • VISUAL STORIES

  • A woman in a lab coat with glasses sits in a cancer research medical lab

    VISUAL CONTENT FOR BUSINESSES

STORY-DRIVEN PHOTOGRAPHY FOR PEOPLE AND BUSINESSES

Michelle Loufman (it’s pronounced Loff’ men) is a writer, photographer, and brand storyteller.

Her mission to foster deeper relationships and build global impact through powerful visual and written storytelling.

THE MISSION:

#1 Help businesses easily attract and transform the lives of their customers.

#2 Help humans build empathy and resilience, and a willingness to change from the inside out.

Who We Serve

Mid-Size and Large Service-Based Companies

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Established Authors and Creators

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Nonprofits

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Consultants and Coaches

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High-Profile and Celebrity Events

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Story Lovers

Storytelling Services

  • BRAND STRATEGY & STORYTELLING

    Use the power of storytelling in your marketing to increase brand awareness, social impact and sales/donations.

  • PHOTOGRAPHY

    Hire Michelle for event photography, documentary projects, and professional business portraits (headshots).

A FEW STATISTICS

700+ photo SHoots

35 businesses launched with compelling images

3 smiling Celebrities

2M+ photos Taken

358+ STORIES LISTENED TO, LOVED, AND SHARED

Use a journal to start writing the story of your business to convert more prospects.

a better PHOTOGRAPHY experience

  • Community and connection are deeply woven into our fabric, and they’re vital for our emotional and mental survival.

    By creating genuine connection with clients, my team and I develop a deeper level of trust and understanding, essential for authentic photography and storytelling.

    Natural conversations, shared emotions, and genuine moments uncover unique details and nuances of each person’s story, leading to more compelling visuals and narratives that truly resonate. This connection transforms a session into a collaborative experience, resulting in meaningful, impactful work.

  • Most writers and photographers are skilled at their craft but struggle to manage a business or focus on your end goals.

    I bring 20+ years of marketing strategy and communications skills with national brand experience, and 10 years of photography acumen to the table. My goal is to understand how best to support your goals and deliver excellence through a seamless process.

ABOUT MICHELLE

My love for storytelling began with a Hallmark diary and a small, pink point-and-shoot camera.

Six months into leaving a stable career and starting my dream business, everything stopped in a cold hospital room. A blood transfusion led to a painful battle with chronic illness and I found myself drowning in medical bills and depression.

I nearly gave up. But through storytelling, I found healing and purpose.

Now, I use visual and written stories to connect and help others overcome their struggles.

LET’S TALK.

Ready to Bring Your Story to Life?

We’re ready to capture it.