PROPOSAL FOR WARWICK PRODUCTS
LET’S START WITH WHY
With an over-saturation of mediocre, A.I.-driven content, humanizing your businesses is more critical than ever in this post-pandemic era.
Compelling storytelling combines marketing strategy with emotive vulnerability to invite your audiences into your "why" and give you greater social impact.
Our “why” is to build relational understanding and global impact through strategic storytelling.
Humans will always relate to humans.
In business, it’s that simple, and it’s that hard.
HOW WE HELP
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Brand Storytelling
Creating the framework to lead with your why and follow with powerful messaging and emotive storytelling for better sales and marketing impact.
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Consultation
Communications, strategic marketing, and integrative storytelling consultation. Michelle brings 20 years of experience, including her role as a fractional C.M.O. to support you in a consultative capacity
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Photography
Bring your visual brand story to life through images. Documentary photography spotlights your process. Environmental portraits feature your team at work. Or work on a custom project together.
ABOUT YOUR PROJECT: WHAT WE HEARD
BACKGROUND
Warwick Products is a manufacturer of custom cabinets and fixtures for commercial environments. The company has been fortunate with repeat loyal customers, but when those brand loyalists phase out, now what? How will Warwick continue prospecting customers, growing their acquired brands, and creating a more sophisticated brand perception with the right messaging?
Goals
Warwick Products wants to showcase that they have a bigger team and the capacity to attract and ultimately invite significant prospects to consider Warwick as a worthy partner who can serve them exactly how they need to be served.
Warwick Products also acquired two companies:
MPC Silent Wall: Acoustical panels. They want to grow this business.
A-Wall Building Systems: Pre-engineered businesses and offices for manufacturing plants, warehouses, etc.
What’s the common message these brand share across the board? What’s the story that unites them? How can we make them more attractive through strategic marketing messaging?
PROJECT STARTING POINT
Below are estimates for the following “starting point” tactics:
Headshots to showcase the team. (The faces that practically showcase the capacity to handle larger customers, plus three key bios.
Founder Story: Strategically revise the message and creative direction for the existing Warwick “about” page to include the common thread between all three businesses. It will also include the Founder Story to connect the company’s mission and history and why its values are still relevant today.
what makes us unique
1) Strategic Storytelling Approach to Your Content: Michelle and her team bring decades of experience in branding, multi-media communications, and integrative storytelling to projects. We approach all projects with marketing goals while inviting your audiences into your lead funnel through emotive narratives.
2) Genuine Expressions, Joyful Experience: We make a genuine connection with our clients, whether candid or posed and build trust with them before all projects, photography or otherwise. We're sticklers for good light and flattering our subjects. We are a judgment-free zone and believe everyone should walk away enjoying the experience.
3) Thinking Beyond the Ask: Your project is more than an assignment. We challenge you to ask whether the problem we’re solving is a layer (or two) deeper. We ask great questions and listen intently. And most importantly, we won’t sell you something you don’t need.
ESTIMATE #1: TEAM HEADSHOTS
SCOPE OF WORK
Headshots for 17 to 20 total employees for A-Wall and Warwick Products on a plain backdrop, shoulders-up. Images will be used primarily for Warwick Products' website and social media but can be used in marketing materials created by Warwick Products. Image editing will be basic (exposure, white balance, overall color tone, and brightness), with one (1) final edited image delivered per employee, but the option to purchase unedited images. The photoshoot will take place at Warwick Products' facility in Cleveland, Ohio. Includes unlimited commercial rights. This estimate does not include a team photo but can be padded to the scope.
PREPRODUCTION & PRODUCTION
Project Management: Session Setup and Coordination
Creative Direction
Equipment Load/Unload and Setup Photography Session Fee and Commercial Licensing
Photography to capture the scope of images requested
Photo Assistant
Low: $1,470
High: $1,665
POSTPRODUCTION: EDITING AND FILE MANAGEMENT
Project Coordination & File Management
Photo Editing
Includes 8% OH Sales Tax
Purchase the full collection of unedited images for an additional $200
Low: $455.40
High: $699.00
OUT-OF-POCKET EXPENSES & VARIABLE FEES
Travel Time/Mileage/Parking
Backdrop
Low: $56.25
High: $206.25
ESTIMATED PROJECT TOTAL
Total Estimate Low: $1,981.65
Total Estimate High: $2,570.25
ESTIMATE #2 content creation
SCOPE OF WORK
In-person discovery, research, and content development to update the following areas for Warwick Products as a starting point for developing the company brand story framework:
Three (3) Biographies for Matt, Mike, and John Berstock
Uncover and Develop the Founder Story
Content creation for the “About” page content, including the Founder Story, your brand promise, what makes you unique, and the common thread that unites all three brands
KNOWLEDGE TRANSFER & DISCOVERY
The definition and the information-gathering portion of the process. We will host project kickoff and discovery meetings to allow our team to understand content goals, your business framework, and other details necessary to start the project. This includes project setup, kickoff meeting, and knowledge transfer/discovery meeting(s).
Estimate Low: $500
Estimate High: $875
PROJECT MANAGEMENT
Includes project setup, internal and external (client) communications, meeting coordination, and content file management.
Estimate Low: $625
Estimate High: $1,250
CONTENT CREATION
Ideation, creation, copywriting, and recommended flow/approach(es) to launch content. This may include strategic recommendations to reflow or repurpose existing content to connect with your target audiences and break out page content for a better user experience. This time also includes 1 round of copy editing revisions and a wrap-up.
Estimate Low: $625
Estimate High: $1,250
ESTIMATED PROJECT TOTAL
Total Estimate Low: $2,000
Total Estimate High: $3,375
BRAND EXPERIENCE
GenomOncology
JMI Reports
Sherwin-Williams Diversified Brands
Daimler Trucks North America
Mead /Five Star
Northwood Machine
KP Photo Group
MOD
Meet the Team
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Michelle Loufman
Founder + Owner
Storytelling? Marketing? Why not both?
After 20 years in various marketing roles, Michelle started her business to help business owners strategically integrate powerful storytelling in their marketing be more influential and to make the sales process easier.As a highly-sensitive entrepreneur (HSE), Michelle uses her intuition and empathic skills uncover each client’s authentic story and activate it through words, images, and/or video.
Michelle finds true joy when her clients leverage storytelling to be more relatable and have greater social impact.
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Vicki Urbas
Creative Project Manager
No one loves checking off her to-do list more than Vicki!
Her gifts as a project manager skillfully free our untamed creative minds while keeping all client projects running smoothly and on time. Vicki ensures clients are prepared and comfortable for photo shoots and supported during brand storytelling projects.Vicki has managed some crazy jobs—from animals on set to major location shoots out of state. If she’s stressed you’d never know it because of her easy-breezy attitude as she tackles complex projects.
As a mom, Vicki balances her love of project management with cherished time with her kids.
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Jessica Bernot
Storytelling Content Marketing Manager
Jess is a communications expert with a background in public relations.
She brings a strategic mindset to marketing content for my business as well as for clients who need consultative support with their digital marketing communications.
Jess is an excellent communicator, a copyediting ninja and has effortlessly managed media relations, which many times has meant being ON the news to represent her clients.
When Jess isn’t dreaming up reels and other meaningful content, she’s working her second job as an amazing mom to three wonderful boys.
Contact Us
Michelle Loufman
216.316.1384
projects@michelleloufman.com
Studio
3143 W. 33rd Street, Suite 6
Cleveland, OH 44109
Disclaimer: All estimates are valid for up to 60 days and for the intended scope as presented to our team and outlined above. A 20% deposit and signed contract are required at the start of the project, and payment in full is due within 15 days of invoicing. By accepting the terms of this estimate, Michelle Loufman LLC will perform the services described in this document. Any additional work not covered in this estimate will incur additional charges. This estimate is not guaranteed. The price named in the estimate is an approximation of the project requirements as described by the client. The actual cost may change after all the project elements have been negotiated and finalized. The client will be informed of any changes in cost in advance.