
Blog
Featured posts include helpful tutorials, featured work, short stories, photography tips, and more. Please subscribe to the newsletter for exclusive promotions and updates.
What’s the Difference Between a Website Designer and a Website Developer?
If the thought of a DIY website makes you want to run for cover, learn more about how to hire the right person for your custom website.
Meet the Person Behind the Politician: Melody Hart
What does it look like to run for mayor? Learn more about Melody Hart as she runs for the FIRST mayor of Cleveland Heights and where salsa fits into the mix.
Top 3 Ways to Back Up Your Photos Online
I’m sharing the top 3 resources for backing up your photos so that you can have them forever.
How One Organization is Fighting LGBTQ+ Discriminiation
Did you know it’s still legal to discriminate against the LGBTQ+ community for housing & public accommodation? Learn how one organization is pushing for change by Floating for Fairness on July 24th!
When to Discount Your Services
As service providers, we have to work our way up to charging profitable rates. But when does it make sense to discount services and when should you say no?
A Love Note to Late Bloomers
After reading Rich Karlgaard’s book, Late Bloomers, I was inspired to write this poem to women over the age of 40. It’s time to reclaim your rightful place.
How to use Your Professional Headshots
Headshots can be used for so much more than a profile pic or on a company website. I share at least 10 ways to use your employee business portraits in sales, marketing and HR.
How to Hire the Right Photographer
If you’ve had a negative experience with a photographer, here are a few things to look out for.
4 Reasons Why Your Photo doesn’t look like you
From bad lighting to poor preparation, learn how to avoid these common pitfalls when working with your photographer.
It’s Just Business is B.S.
“It’s just business” fails to recognize the emotions we face as business owners. Rational business growth often forces us to say an emotional “no”.
5 Tips on How to Tell Your Brand Story
Learn how to find and tell your brand story framework to authentically connect with your audiences and not sound smarmy.
How Do You Feel About Tarantulas? Meet Olivia’s Animal Menagerie
Learn more about Olivia Houck and her dream of seeing the world of reptile rescues expand.
Looking for part-time help
Cleveland photographer and brand storyeller, Michelle Loufman, is hiring part-time help for two open positions. Learn more about how to apply to become a photography assistant or a marketing and admin assistant.
Erin Foster Puts the “Daaaannng girl!” in Graphic Design
How graphic designer Erin Foster uses her creative mind to solve problems in her approach to work.
How to Make Your Marketing More Effective with Storytelling
Why is it so hard to introduce yourself or land a sale? I dive into a five-part series on how to make marketing more effective by integrating storytelling.
What Should I Do with My Photos?
Dealing with digital photo overwhelm? Get tips on where to print or how to save them in a more meaningful format.
There’s Nothing Boring about this insurance gal
Client Spotlight on Jacki Shaffer. She shares why it’s ok to be your true self — colorful and all — in business.
7 tips to help you Be a Better Photographer
Learn the key fundamentals of what it takes to be better at photography.
When It’s More than a Game
When sports jabs are more than empty words, and what the proper response is.
Conquering Your Inner Critic: A BODY POSITIVITY essay
How 22 naked people pushed through their insecurities and taught me to face mine.